Formula SAE is an intercollegiate engineering design competition where students build a Formula One style racing car. The vehicle must be high-performance, low cost, and relatively easy to maintain, and expected to manufacture 1,000 units per year.
Northwestern’s team, Northwestern Formula Racing, participates in the Formula SAE Michigan competition at the Michigan International Speedway, usually in May.
Northwestern’s team has a strong tradition of building each year’s racecar from scratch, sourcing the $65,000 cost of materials through cash and in-kind donations.
As the student team’s sponsorship lead, I led efforts for fundraising and produced the sponsorship and marketing documents targeted at the engineering group’s sponsors and potential donors.
In addition to general oversight of the team’s finances, I also began diversity efforts at Northwestern Formula Racing aligned with the University’s wider commitment to diversity and inclusion across the campus community.
As sponsorship lead, I focused our sponsorship documents on the relationship between the team and donors.
Recognizing that the group’s sponsors are primarily engineering and industrial companies, I prioritized the information about the team’s work in the training of students and our commitment to inclusivity in engineering industries.
The sponsorship packet was also redesigned to place heavy focus on photographs of our team as documentation of our team at work, highlighting Formula Racing’s commitment to hands-on experiential learning.
Website and branding design