In November 2014, the The General Conference on Weights and Measures adopted a resolution to revise the International System of Units, focusing especially on the few units — the kilogram, the ampere, the kelvin and the mole — that were not yet defined in terms using fundamental constants. Of these, the easiest to understand is the kilogram, defined as of March 2018 as the mass of the International Prototype Kilogram stored in a basement vault in the outskirts of Paris. (The science YouTube channel Veritasium has an excellent video on this topic.)
I combined my love of the physical sciences and my interest in information design to create a poster promoting the new system of units, targeting schools, universities and other educational institutions. I made several design decisions in this quick passion project:
- The images and logos used are the official branding materials by the International Bureau of Weights and Measures;
- The poster was designed for the international standard A-series of paper, rather than using the U.S. letter or poster paper sizes;
- The poster must still be fully comprehensible when printed in black and white, to adapt to schools that do not have easy or cheap access to full-sized colour printing.
The poster is released for distribution for free by educational and non-profit institutions for the purposes of educating students and promoting the new units of measurement.